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Business

Month 12 · Japan and Morocco

3 sessions live now
$33.6k
MRR+18% MoM
453
active students
67.4%
gross margin
3.9x
LTV : CAC
target ≥ 3.0x
Does the product work?
median +9

Accent Score change at day 60, by student. If this distribution ever centres on zero, nothing else on this page matters.

-5-20+2+4+6+8+10+12+15+18+22
Accent Score change at day 60 across 176 students. Median plus nine points; a small negative tail.
Churn — split, not blended
Voluntary4.9%
Involuntary3%
…recovered55%

Most dashboards show one churn number. Involuntary churn is a bank problem, not a product problem — and it is recoverable, so it gets its own line. Blending the two hides the half you can actually fix.

Lab fill rate
76%
target 75%

A coach costs the same whether two or six students turn up, so every point here is worth more margin than a price rise.

Speaking min / student / wk
94
server-verified

The leading indicator for everything downstream. It moves two to three weeks before retention does.

Coach supply
18
71% utilised

14 Lab Coaches, 4 Accent Specialists. Three more coaches needed before September.

Revenue by market
Japan$27.4k
Morocco$6.2k

122 Moroccan students at roughly half the Japanese ARPU — but a better gross margin, because the entitlement is sized to the price.